Packaging plays a crucial role adding internal business, and external consumer value in every industry. Specialized industry sectors including healthcare, pharma, and retail also come with additional FDA regulations, quality, and compliance requirements.
With so many important factors at play, it’s easy to see how specialized experience from expert engineering, sourcing, and creative teams can make a huge difference – even shorten the time to market. While your medical device or consumer product is the clear headlining star, the packaging runs a very close second. When you factor in the time and costs to get your product to this critical point it’s easy to see how choosing the right, skilled, and award-winning packaging partner to fill that best-supporting role is what your product needs.
Product packaging fails say more than you intend. Consumer research shows over a third of purchase decisions are based on packaging. Often it’s this first introduction or product impression, that colors lifetime customer value and impacts the positive or negative experience one shares.
It’s not just a box. It’s an opportunity. Product packaging not only serves the functional purpose to protect a product from damage during transport, it has the power to increase product value and instantly define a brand’s standard of quality and reliability for years to come. Creativeology understands behavioral economics and works to increase positive bottom-line impact. When it’s part of your fully integrated DNA, It’s not any more difficult to stand out, add product value, worth, and industry importance from the beginning.
In fact, it’s all just part of the Creativeology package.