Product packaging fails says more than you intend. Research shows over a third of purchase decisions are based on packaging. Often it’s this first introduction or product impression, that colors lifetime consumer value and impacts the positive or negative experience shared with others.
While the device, or product, is the clear headlining star of the show, it’s the packaging that runs a very close second filling the pivotal, best-supporting actor role. When you factor in the time and costs to get your product to this critical point remember, the difference between holding a record-smashing box office hit or fading into silent B-roll obscurity hinges on choosing the right skilled and award-winning packaging partner with the proven red carpet success you’re looking for.
It’s not just a box. It’s an opportunity. Interestingly, a product’s packaging not only serves the functional purpose to protect a product from damage during transport, but it also functions as a consumer’s brand window. This opportunity has the power to increase product value and instantly define a brand’s standard of quality and reliability for years to come. The behavioral economic bottom-line impact is a financial win when good and a near-impossible challenge to overcome when bad. We’re all consumers and understand the increasingly uphill battle for mindshare.
When it’s part of your fully integrated DNA, It’s not any more difficult to stand out, add product value, worth, or industry importance from the beginning. In fact, it’s all just part of the Creativeology package. It’s design and engineering solutions done right, from the beginning, backed by science.