DNA Personalized Product Integration & Development

Easily Harness the Power of DNA-Based Personalization for your Product Development Program using Saliva.

  • Health & Wellness
  • Specialty Therapies
  • Remote Clinical Healthcare
Data Sheet
Start Integrating DNA Personalization into your Direct-to-Consumer Products
DNA Personalized Product Development
DNA Personalized Product Development

Personalized Product Demand Drives New Remote Healthcare and Health & Wellness Business Opportunities

The commercial integration of DNA testing has become one bio-science element the business world is eager to embrace and understand. Why? It’s all about the ability to strengthen current product value and expand new product capabilities through personalized medicine. The science of collecting and analyzing complex biological data offers your company the opportunity to deliver personalized product recommendations based on the results customers want to see from their unique body blueprint!

While the process and science behind the scenes are very complex, Spectrum’s direct-to-consumer commercial integration is actually quite simple. It starts with a conversation to identify business objectives and a total understanding of the kind of genetic information needed to get there. It’s followed by any required custom assay development and ends with a thorough reporting of all interpreted testing results to advance your new product development program.

An integrated, direct-to-consumer DNA testing end-to-end product solution helps educate clients on the role of genetics in their wellness journey. It provides helpful information that is tailored to their specific genetic predisposition and creates a focused lifestyle pathway based on targeted benefits they choose. Additionally, it helps optimize product usage and deliver a positive customer and product experience.

Personalized medicine and wellness represents a sweeping and lasting shift from the one-size-fits-all approach where companies spend more to compete for smaller and smaller pieces of consumer mindshare, to harnessing a competitive advantage with a scientific assist. Understanding your customer’s specific genetic needs affords your company benefits never before imagined in a retail sales setting.

SDNA Saliva Collection Device Molecular Diagnostic

Personalized Product Demand Drives New Remote Healthcare and Health & Wellness Business Opportunities

The commercial integration of DNA testing has become one bio-science element the business world is eager to embrace and understand. Why? It’s all about the ability to strengthen current product value and expand new product capabilities through DNA personalization. The science of collecting and analyzing complex biological data offers your company the opportunity to deliver personalized product recommendations based on the results customers want to see from their unique body blueprint!

While the process and science behind the scenes are very complex, Spectrum’s direct-to-consumer commercial integration is actually quite simple. It starts with a conversation to identify business objectives and a total understanding of the kind of genetic information needed to get there. It’s followed by any required custom assay development and ends with a thorough reporting of all interpreted testing results to advance your new product development program.

An integrated, direct-to-consumer DNA testing end-to-end product solution helps educate clients on the role of genetics in their wellness journey. It provides helpful information that is tailored to their specific genetic predisposition and creates a focused lifestyle pathway based on targeted benefits they choose. Additionally, it helps optimize product usage and deliver a positive customer and product experience.

Personalized health and wellness represents a sweeping and lasting shift from the one-size-fits-all approach where companies spend more to compete for smaller and smaller pieces of consumer mindshare, to harnessing a competitive advantage from a scientific assist. Understanding your customer’s specific genetic needs affords your company benefits never before imagined in a retail sales setting.

DNA Personalization Highlights Business Opportunity with Benefits

Saliva is an Excellent Source of High-Quality Genomic DNA (gDNA) and the easy commercial integration of an at-home saliva DNA testing system is one medical-science tool the business world is eager to embrace driving new product development opportunities.

Branded Secondary DNA Test Packaging

Branded Secondary Packaging for DNA Test

Direct-to-User DNA self-collection order fulfillment

Direct-to-User Fulfillment & Sample Tracking

Specialized DNA Array Sequencing

Customized DNA Array Sequencing

Personalized Results Interpretation & Reporting

DNA Results Interpretation & Reporting

Download Data Sheet

Expand your D2C Product Pipeline using DNA

Business Case

  • Compliment current product offering & increase sales

  • Build awareness for undersold specialized product combos & shine light on product offering gaps
  • Add recurring revenue streams with repeat, support-based RNA testing that provides a snapshot into how genes are responding to recommendations
  • Spectrum saliva collection system easily integrates a direct-to-user at-home or over-the-counter testing model
  • DNA self-collection system delivers well over 10 days of post-collection stability with no degradation in sample efficacy at ambient temperatures & eliminates any need for temperature-controlled storage or transport support
  • DNA solution’s proprietary formulation delivers higher yields of both single-stranded short (ssDNA) & double-stranded ultrashort DNA (dsDNA)
  • Saliva collection system has been engineered for optimal testing accuracy, delivering critical sample consistency, and to eliminate user sample collection errors

Business Case

  • Compliment current product offering & increase sales

  • Build awareness for undersold specialized product combos & shine light on product offering gaps
  • Add recurring revenue streams with repeat, support-based RNA testing that provides a snapshot into how genes are responding to recommendations
  • Spectrum saliva collection system easily integrates a direct-to-user at-home or over-the-counter testing model
  • DNA self-collection system delivers well over 10 days of post-collection stability with no degradation in sample efficacy at ambient temperatures & eliminates any need for temperature-controlled storage or transport support
  • DNA solution’s proprietary formulation delivers higher yields of both single-stranded short (ssDNA) & double-stranded ultrashort DNA (dsDNA)
  • Saliva collection system has been engineered for optimal testing accuracy, delivering critical sample consistency, and to eliminate user sample collection errors

BioHealth
Benefits

The health and wellness industry has increasingly found value in DNA-supported reports for things like customized nutrition, fitness, skincare, supplements recommendations, and more.

Gone are the days of a trial-and-error approach to our health and wellness. Today, understanding how our unique biology functions and responds, allows us to work with our DNA and not against it.

End-To-End
Commercial Integration

  •  Custom branded secondary packaging options available for DNA collection kits
  •  Direct-to-user global fulfillment
  •  Kits include unique sample barcode serialization with paid post-collection shipping direct to lab
  •  API integration for seamless and automatic order fulfillment
  •  Web interface platform customizable for any business need
  •  Track DNA collection kits from order received to lab delivery and anywhere in between
  •  Customizable tracking notification for testing providers, laboratories, healthcare professionals, test users, and more
  •  Plug into & capture data from any supplier, distribution facility, warehouse, clinic & lab system

End-To-End Commercial Integration

  •  Custom branded secondary packaging options available for DNA collection kits
  •  Direct-to-user global fulfillment
  •  Kits include unique sample barcode serialization with paid post-collection shipping direct to lab
  •  API integration for seamless and automatic order fulfillment
  •  Web interface platform customizable for any business need
  •  Track DNA collection kits from order received to lab delivery and anywhere in between
  •  Customizable tracking notification for testing providers, laboratories, healthcare professionals, test users, and more
  •  Plug into & capture data from any supplier, distribution facility, warehouse, clinic & lab system

Can we answer any questions?

Let's Connect

Contact Us

#SpitMatters

Can we answer any questions?

Let's Connect

Contact Us

#SpitMatters

Associations, Memberships
& Credentials

Associations, Memberships
& Credentials