The commercial integration of DNA testing has become one bio-science element the business world is eager to embrace and understand. Why? It’s all about the ability to strengthen current product value and expand new product capabilities through DNA personalization. The science of collecting and analyzing complex biological data offers your company the opportunity to deliver personalized product recommendations based on the results customers want to see from their unique body blueprint!

While the process and science behind the scenes are very complex, Spectrum’s direct-to-consumer commercial integration is actually quite simple. It starts with a conversation to identify business objectives and a total understanding of the kind of genetic information needed to get there. It’s followed by any required custom assay development and ends with a thorough reporting of all interpreted testing results to advance your new product development program.

An integrated, direct-to-consumer DNA testing end-to-end product solution helps educate clients on the role of genetics in their wellness journey. It provides helpful information that is tailored to their specific genetic predisposition and creates a focused lifestyle pathway based on targeted benefits they choose. Additionally, it helps optimize product usage and deliver a positive customer and product experience.

Personalized health and wellness represents a sweeping and lasting shift from the one-size-fits-all approach where companies spend more to compete for smaller and smaller pieces of consumer mindshare, to harnessing a competitive advantage from a scientific assist. Understanding your customer’s specific genetic needs affords your company benefits never before imagined in a retail sales setting.