
Personalized Product Demand Drives New Remote Healthcare and Health & Wellness Business Opportunities
The commercial integration of DNA testing has become one bio-science element the business world is eager to embrace and understand. Why? It’s all about the ability to strengthen current product value and expand new product capabilities through personalized medicine. The science of collecting and analyzing complex biological data offers your company the opportunity to deliver personalized product recommendations based on the results customers want to see from their unique body blueprint!
While the process and science behind the scenes are very complex, Spectrum’s direct-to-consumer commercial integration is actually quite simple. It starts with a conversation to identify business objectives and a total understanding of the kind of genetic information needed to get there. It’s followed by any required custom assay development and ends with a thorough reporting of all interpreted testing results to advance your new product development program.
An integrated, direct-to-consumer DNA testing end-to-end product solution helps educate clients on the role of genetics in their wellness journey. It provides helpful information that is tailored to their specific genetic predisposition and creates a focused lifestyle pathway based on targeted benefits they choose. Additionally, it helps optimize product usage and deliver a positive customer and product experience.
Personalized medicine and wellness represents a sweeping and lasting shift from the one-size-fits-all approach where companies spend more to compete for smaller and smaller pieces of consumer mindshare, to harnessing a competitive advantage with a scientific assist. Understanding your customer’s specific genetic needs affords your company benefits never before imagined in a retail sales setting.

Personalized Product Demand Drives New Remote Healthcare and Health & Wellness Business Opportunities
The commercial integration of DNA testing has become one bio-science element the business world is eager to embrace and understand. Why? It’s all about the ability to strengthen current product value and expand new product capabilities through DNA personalization. The science of collecting and analyzing complex biological data offers your company the opportunity to deliver personalized product recommendations based on the results customers want to see from their unique body blueprint!
While the process and science behind the scenes are very complex, Spectrum’s direct-to-consumer commercial integration is actually quite simple. It starts with a conversation to identify business objectives and a total understanding of the kind of genetic information needed to get there. It’s followed by any required custom assay development and ends with a thorough reporting of all interpreted testing results to advance your new product development program.
An integrated, direct-to-consumer DNA testing end-to-end product solution helps educate clients on the role of genetics in their wellness journey. It provides helpful information that is tailored to their specific genetic predisposition and creates a focused lifestyle pathway based on targeted benefits they choose. Additionally, it helps optimize product usage and deliver a positive customer and product experience.
Personalized health and wellness represents a sweeping and lasting shift from the one-size-fits-all approach where companies spend more to compete for smaller and smaller pieces of consumer mindshare, to harnessing a competitive advantage from a scientific assist. Understanding your customer’s specific genetic needs affords your company benefits never before imagined in a retail sales setting.
DNA Personalization Highlights Business Opportunity with Benefits
Saliva is an Excellent Source of High-Quality Genomic DNA (gDNA) and the easy commercial integration of an at-home saliva DNA testing system is one medical-science tool the business world is eager to embrace driving new product development opportunities.

Branded Secondary Packaging for DNA Test

Direct-to-User Fulfillment & Sample Tracking

Customized DNA Array Sequencing

DNA Results Interpretation & Reporting
Business Case
Business Case
BioHealth
Benefits
The health and wellness industry has increasingly found value in DNA-supported reports for things like customized nutrition, fitness, skincare, supplements recommendations, and more.
Gone are the days of a trial-and-error approach to our health and wellness. Today, understanding how our unique biology functions and responds, allows us to work with our DNA and not against it.
End-To-End
Commercial Integration
- Custom branded secondary packaging options available for DNA collection kits
- Direct-to-user global fulfillment
- Kits include unique sample barcode serialization with paid post-collection shipping direct to lab
- API integration for seamless and automatic order fulfillment
- Web interface platform customizable for any business need
- Track DNA collection kits from order received to lab delivery and anywhere in between
- Customizable tracking notification for testing providers, laboratories, healthcare professionals, test users, and more
- Plug into & capture data from any supplier, distribution facility, warehouse, clinic & lab system
End-To-End Commercial Integration
- Custom branded secondary packaging options available for DNA collection kits
- Direct-to-user global fulfillment
- Kits include unique sample barcode serialization with paid post-collection shipping direct to lab
- API integration for seamless and automatic order fulfillment
- Web interface platform customizable for any business need
- Track DNA collection kits from order received to lab delivery and anywhere in between
- Customizable tracking notification for testing providers, laboratories, healthcare professionals, test users, and more
- Plug into & capture data from any supplier, distribution facility, warehouse, clinic & lab system
Associations, Memberships
& Credentials

Associations, Memberships
& Credentials
